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The State of Customer Engagement in Retail and eCommerce
Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, retail and eCommerce brands need to strike a balance between creative brand-building and more data-driven, retention-focused approaches.
Exploring Data Management and Customer Engagement
Customers want personalized digital experiences—it’s why many of them are willing to share their personal data and preferences. But even with the wealth of information available to today’s brands, it’s still common for companies to miss the mark when it comes to meeting customer expectations. Why? It starts with ineffective data management.