2024 Bank Customer Experience Survey: US

What makes customers loyal to a bank—and what drives them away?
FICO’s 2024 Bank Customer Experience Survey uncovers the answers. In this data-rich report, 1,000 U.S. consumers share how they really feel about digital experiences, communications, and what earns their trust.
Download the survey to uncover key insights about loyalty, CX expectations, and the emotional drivers that separate leaders from laggards.