Customer data platform buyer’s guide.

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* First Name

* Last Name

* Business Email

* Phone

* Company

* Address

* City

* Country

* ZIP Code

* Company Size

* Revenue

* Job Title

* Industry

* Job Function

* What are you hoping to achieve by optimising your use of Adobe Real-Time CDP?

Enriching unified profiles for deeper customer insights
Improving cross-channel activation with more real-time data
Enhancing audience segmentation and predictive targeting
Reducing reliance on third-party cookies through first-party data strategies
Strengthening data governance and consent management
No major changes planned at the moment

* How soon is your organisation likely to address this or consider scoping a solution?

* Will budget be made available for the right solution to resolve your above challenges?

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